WR: Drake London - ATL

2024 Season Summary

Reception volume & yardage

• Played all 17 games, recorded 100 receptions (9.2/game), totaling 1,271 yards (4th in NFL) and 9 touchdowns—tying for 9th among receivers

Route participation & target share

• His snap share rose to ~90%, ran routes on 87.6% of snaps, and commanded a 27.2% target rate (4th at WR) with 157 targets (3rd-most)

Efficiency

• Averaged 12.7 yards per catch, 1699 air yards (38% share), 12 explosive plays (top 30), and 13.6 fantasy points per game

Split by QB

• With Kirk Cousins, averaged 12.3 FPPG and 2.24 yards per route

• With rookie Michael Penix Jr. (last 3 games): 19.4 FPPG, 3.52 YPRR, 39% target share, 117.3 yds/game

2025 Fantasy Outlook

Target volume sustainer

• Finished 2024 with 158 targets (3rd-most at WR) and ~30% route target rate

• With his fifth-year option picked up, team investment suggests continued volume

Offensive scheme shift

• With rookie QB Penix projected to start, the offense showed a clear pass-first shift and elite efficiency with London in the last 3 games

• Over a full season at even 75% of those splits, he could average ~15–18 FPPG which is WR1 production

Elite efficiency & exploitability

• Strong metrics: 1699 air yards, 38% air share, 3.52 YPRR with Penix, 12 explosive plays—underpinning high ceiling and ability to win deep

Risks to monitor

• Quarterback consistency: Penix's play beyond 3 games is still unproven

• Red-zone volume: 9 TDs in 2024—good but not elite; competition from Robinson and Pitts exists

Headliner Take

Drake London enters the 2025 fantasy football season following a true breakout year in 2024, where he posted 100 receptions for 1,271 yards and 9 touchdowns across 17 games. He ranked top 5 among wide receivers in targets (157) and air yards (1,699), while commanding a 27% target share in the Falcons’ offense. His connection with rookie QB Michael Penix Jr. during the final stretch of 2024 highlighted his ceiling, with London averaging over 23 fantasy points per game in those contests. With a clear WR1 role, heavy target volume, and proven efficiency metrics (including 3.5 yards per route run with Penix), London offers a high floor and legitimate WR1 upside in all formats for 2025. One of our favorite picks of 2025.