WR: Brian Thomas Jr. - JAX

2024 Season Summary

Incredible rookie campaign (17 games)

• Receptions: 87 (Jaguars rookie record; tied 16th in NFL)

• Receiving yards: 1,282 (franchise rookie record; 3rd‑highest in NFL)

• Touchdowns: 10 (rookie record; tied 5th‑in‑league)

• Yards per reception: 14.7 (20th among WRs)

• Fantasy points/game: 14.1 PPR (4th‑ranked WR)

Consistency and breakout stretch

• Scored 11+ points in each of the final 6 games, averaging 19.1 PPG—behind only Chase & Adams

• In final 6 games: ≥16+ points 4 times

Contextual note

• Performance held firm despite QB inconsistency—Mac Jones started several late-season contests

2025 Fantasy Outlook

Target volume & offensive role

• Led team as primary receiver with 133 targets (25.5% target share), 7.8 targets/game

• Snapped 80%+ all but one game — clear WR1 usage

Efficiency & explosiveness

• High YPR (14.7) plus elite slot efficiency showcased by top yards per route run

Quarterback & system upgrade

• Liam Coen’s hire (from Bucs tree) bodes well for WR production - historically he’s elevated WRs guys like Godwin

• Trevor Lawrence is healthy and full-time; stable QB play will likely sustain targets and TDs

• JAX did draft Travis Hunter in the NFL draft giving Lawrence another big time play maker, he could take away some of the big plays we saw go the way of Thomas in 2024

Strength of schedule

• Ranked 3rd‑easiest WR schedule for 2025

Consistency & upside

• Late‑season performance shows strong floor; multiple 100‑yard games & multi‑TD efforts

• Catchable target rate (~73.7%) and high red‑zone usage (~5 red‑zone targets/game) signal sustained TD upside

Headliner Take

Brian Thomas Jr. heads into 2025 poised for another standout season even with the addition of rookie Travis Hunter. While Hunter is expected to command attention on the outside as Coen’s scheme uses creative screen and downfield packages, that should mostly free up Thomas Jr., who can continue to thrive from the slot and across the formation. The writing on the wall shows Hunter lining up on the outside the majority of the time which will allow Coen to move BTJ all over the place, especially in the slot where he can be a target hog. Thomas remains Jacksonville’s clear No. 1 target in Coen’s offense, with volume, efficiency, and consistency all in his favor. Additional coverage attention paid to Hunter should open even more space for Thomas Jr. to consistently produce in PPR formats throughout the 2025 campaign. We do feel better with him in the 2nd round instead of the 1st round though.